Lahaina, Maui, July 26, 2007 - As the demand for larger fashion frames increases, Maui Jim responds with the release of four new styles. The Palms, Hibiscus, Nunui and Maka go all out with smooth, sleek curves and are perfect for those who demand high performance wrapped in oversized high style. All four models are equipped with Maui Jim's patented PolarizedPlus2 technology, which starts by vanquishing the glare. The lenses feature 3 rare earth elements, maximizing transmission of the colors your eyes see naturally. The multi-layered lens design allows more usable light to be transmitted to the eyes. The result is visual acuity, contrast and color that is unrivaled.

This amazing technology is now available in frames that target consumers who want high fashion sunglasses. The Palms and Hibiscus are both from the Maui Jim Classic collection. These well-constructed frame fronts are made from durable Grilamid, and the temples from Cellulose Propionate, making them very lightweight, hypoallergenic, and available in a wide range of colors and densities. Each contains ST (SuperThin) glass lenses, which is 20% thinner and lighter than conventional laminated glass lenses, giving customers superior optics, durability and scratch resistance without the weight.

The Maka and Nunui are the latest additions to the MJ Shields collection. The Maka's sporty frame incorporates the finest Nickel/Silver metal alloy with Grilamid TR 90, giving it extreme bending strength, toughness and lightness. The Nunui's entire frame is constructed from Grilamid TR 90, and it provides excellent coverage due to the extra wide temples and wrapped structure of the frame. Both contain lightweight, impact resistant Polycarbonate lenses, which are injection molded and optically correct to ensure the crispest optics.

"The consumer demand for large fashion shields is very high, and Maui Jim has responded to that need", says Chris Abbruzzese, Vice President of Marketing & Customer Care. "All of these new models were designed for consumers looking for the trendy, high-fashion, large frames, but who also want excellent protection for their eyes."

With twelve offices worldwide including Peoria, Illinois and Lahaina, Hawaii, the company is recognized as one of the foremost leaders in sunglass polarization technology and glare protection.

Optical and sunglass retailers should call 888 Maui Jim (628.4546) or go to mauijim.com for more on Maui Jim Sunglasses.