The Benefits

  • Glare Elimination
  • Colour Enhancement
  • Eye Health
  • Lens Protection

Glare Elimination

See True

Glare washes out colours, obscures details, and fatigues your eyes. PolarizedPlus2® lenses eliminate 99.9% of glare, allowing you to see the world at its brilliant best. Featuring the industry's most advanced production techniques, our patented processes create an amazing difference you'll see immediately.

Colour Enhancement

Perceive More

Many sunglass lenses simply darken your view, dimming and fading colour for a flat, low-contrast perspective.

Our PolarizedPlus2® lenses enhance the colours your eyes naturally perceive. So you see vibrant, saturated colours with a higher level of contrast and greater depth perception.

Lens Protection

Live Freely

Our sunglasses are meant to be worn, on sunny and cloudy days, on the beach and city streets. They're there to protect your eyes and reveal the world's brilliance, so the last thing we want is for you to worry about them.

Our PolarizedPlus2® lenses incorporate a number of technologies specifically intended to maximize durability and convenience.

Eye Health

Be Well

Just like your skin, your eyes need protection from exposure to the sun's rays. PolarizedPlus2® lenses eliminate 100% of UV radiation and provide protection against a number of additional stresses, helping your eyes stay healthy so you can keep taking in all the world's beauty.

Hyper-Precise Polarization

PolarizedPlus2® delivers the highest level of efficiency in blocking horizontal glare. Known as the most common glare, horizontal glare reflects from any flat, smooth or shiny surface.

Bi-Gradient Mirror

The original Maui Jim Bi-Gradient mirror is applied to the top and bottom of the lens. The mirror squints for you to reduce the brightest light from above and below, allowing your eyes to relax.

Fashion Lens Mirrors

Fashionable and highly functional — our mirror lens colors in blue and pink offer the best of both worlds. The Blue Hawaii blue mirror coating is placed on our Neutral Grey lens, and the MAUI Sunrise pink mirror is on our Maui Rose lens.

MauiGradient®

MauiGradient® was developed as a stylish alternative to the Bi-Gradient mirror. A darker application at the top that gradually gets lighter moving down the lens so the appropriate amount of light is allowed to filter through certain areas.

Anti-Reflective Treatment

Just as glare can affect the view in front of you, "bounce-back" glare from behind can cause the eyes to strain and impact your view of the world. This patented, essential treatment blocks reflected light and glare from behind.

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A Patented, Proprietary Formula

We infuse our lenses with a patented blend of three rare Earth elements to enhance red, green and blue light waves. These elements increase and balance the saturation of colours we need to see and filter out the colours we cannot see.

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UV Elimination

Our lenses block 100% of all harmful UV rays, protecting your eyes from damage and long-term health risks. Sunglasses that do not provide UV protection can actually cause more damage because they shade the eye, allowing for more UV rays to hit the pupil.

Skin Cancer Prevention

Our sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. The frames also play a role, so larger frames and wraparound styles should be considered for outdoor activities.

Eye Comfort & Strength

By eliminating 99.9% of glare and reducing the impact of the sun’s brightness, our lenses allow your eyes to stay relaxed. Without the need to squint and strain, you can avoid eye fatigue, wrinkles around the eyes, and even headaches.

Blue-Light Protection

High-energy Visible Radiation (HEV), also known as blue light, has lower energy rays than UV, however recent research suggests they can penetrate the eye and cause damage. Our patented lens technology, provides HEV reduction without removing the blues.

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Scratch Resistance

Our glasses naturally provide a high level of scratch resistance. We enhance their durability and long-term performance by applying our proprietary CLEARSHELL® treatment to both the front and back of the lens.

Water & Oil Proof

We utilize proprietary lens coating treatments to make life a little easier. The waterproof component helps to shed water and snow. The oleophobic component repels grease and makes smudges and fingerprints easier to wipe away on both the front and back of the lens.

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