Maui Jim Australia Privacy Policy

Effective Date: November 1, 2022

Aloha! Maui Jim Australia Pty Ltd and our affiliates, related bodies corporate and subsidiaries (collectively “Maui Jim”) are committed to respecting the privacy rights of our customers and all visitors to our websites. The privacy policy (“Privacy Policy”) summarises what information we collect and how we use it.

Throughout the Privacy Policy, we may refer to Maui Jim as “Maui Jim” “we,” “us” or “our.” When we say “Websites” we mean any of our websites or applications which link to this Privacy Policy and any other microsites or mobile versions of those websites. “Social Media Pages” are the official social media pages we operate on Facebook, Instagram, Twitter, LinkedIn, YouTube and other social media platforms. If you have any questions about these definitions or anything else in this policy, email us at privacy@mauijim.com.

This Privacy Policy applies to our Websites and Social Media Pages and to our communications with you via email.

Personal information

Personal information is information or an opinion about an identified or reasonably identifiable individual, whether or not the information or opinion is true and whether or not the information is recorded in a material form.

Information We Collect

We collect various types of information about our customers and Website visitors, including the following.

  • Location Data: We use various technologies to learn your precise geographic location, including by collecting your IP address or other device information, which may depend on your device's settings for location services.
  • Device Information: When you visit our Websites, interact with our Social Media Pages or online ads, or open our emails, we learn about your browser, device type, IP address, internet service provider, and other technical information about your device.
  • Identifiers: We collect identifiers which include personal information like name, address, email address, phone number, username and password for our Websites, online identifiers, and shipping address and may also include information such as your social media account information.
  • Payment Information: Personal information connected with your payment details can be collected in connection with an order (please note, however, that payment transactions are processed by a third party payments processor, so we will not retain any payment card details).
  • Call, Chat, and Email Records: If you call, chat, email, or otherwise interact with us we may keep records and collect analytical data concerning those conversations and interactions.
  • Commercial Information: We keep track of the services or products you purchased and your consuming histories or tendencies.
  • Website Interactions: We collect information about your interactions with our Websites and/or emails.
  • Submitted Content: We collect any content you submit to our Websites, Social Media Pages, or to us including photos and reviews.
  • Profile Information: We may have access to profile details about our customers such as your preferences and website behavior.
  • Demographic Information/Characteristics of protected classifications: We have access to demographic details about our customers such as birthdate, gender, ZIP code, and other similar details.
  • Job Applications: If you apply for employment, we have access to the content you provide such as your resume, cover letter, and any information contained therein.
  • Audio or video information: You may share photographs or videos with us and we may record customer service communications.

How We Collect Information

We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. The categories of sources we collect personal information include the following.

  • You: We collect information directly from you, whenever you: make a purchase; visit our Websites or locations; contact us with questions or comments; make a repair request; upload content; create an account; sign up for communications; use or set up our mobile applications; respond to a survey; write a review; or use or like our Social Media Pages.
  • Your Device or Browser: Certain information is automatically collected from your device or browser and analysed when you visit our Websites, interact with our Social Media Pages or online advertising, or open our emails.
  • Third Parties: We work with third parties who provide services to us such as payment processors, analytics, retail partners, delivery partners/carriers, survey providers, data suppliers, advertising companies, or other service providers. Your information may be collected and processed independently in accordance with the third party's own privacy notices. These third parties share information they have collected with us.
  • Social Media Platforms: Social media platforms share information with us. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings.
  • Cookies, Device Identifiers, and Similar Technologies: We use cookies (small data files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), and other similar technologies to automatically collect information when you visit our Websites or interact with our emails. Through the use of cookies, we may link information about your interactions with our Websites or emails over time. We also contract with third party advertising or analytics companies to serve you online ads on other websites. These companies use cookies or similar technologies to collect information about your interactions with our Websites and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. We receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

How We Use Collected Information

We will not use or disclose personal information for any secondary purpose, unless that secondary purpose is related to the primary purpose for which we have collected that information, and you would reasonably expect the disclosure in the circumstances, or unless you consent to that use or disclosure.

We may use the information we collect for the following business purposes.

  • Conducting our business: Conducting our business, which includes providing our products and services to you, including fulfilling your orders and other requests, including, but not limited to, processing payments, processing repair requests, and delivering your purchases.
  • Advertising: Presenting advertising through a variety of communication channels, both online and offline, including through partnerships with social media platforms and internet search engines.
  • Understanding Our Customers: Analysing your activity with us (including your interactions with our Websites, locations, Social Media Pages, and emails or other forms of communication), and monitoring the effectiveness of our advertising and communications.
  • Personalisation: Using your preferences and other collected information to personalise our relationship with you, including presenting customised communication, advertising (including targeting and serving advertisements), and experiences on our Websites, emails, and ads on social media.
  • Communications: Communicating with you about our services and responding to your inquiries.
  • Promotions: Running contests, promotions, and sweepstakes.
  • Hiring: Recruiting and hiring.
  • Customer Experience and Analytics: Serving content on our Websites and Social Media Pages, developing and analyzing our products, Websites, services, and constantly improving and analysing our customers' experience, including but not limited to, troubleshooting customer service issues, error reporting, and improving site functionality and effectiveness and research, planning, marketing and product development purposes.
  • Security: Protecting Maui Jim and our customers from fraud, security threats, and other illegal or harmful activity.
  • De-identified data: Creating de-identified and aggregated information.
  • Legal Obligations: Complying with legal and regulatory requirements and responding to requests from courts or other government bodies.

How We Share Information with Service Providers and Third Parties and for What Purposes

We may share personal information with third parties for certain business purposes, including as follows.

  • Service Providers: We partner with third parties to assist with many aspects of our business, including operational and business purposes, running our Websites, customer relationship management purposes, fulfilling orders, advertising, analysing your interests and activity on our Websites and Social Media Pages, and helping us communicate with customers. These third parties may provide services related to any of the purposes described in How We Use Collected Information, and we may share with them any types of information described in Information We Collect. We may also receive information collected by these third parties and combine it with the information we have collected. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.
  • Marketing and Technology Providers: We partner with third parties, including our affiliate marketing partners and technology partners, including to assist with the advertising and marketing of our business. Such partners may include Amazon, Facebook and Google. We may share with them the types of information described in How We Use Collected Information.
  • Parties to a Business Transaction: If Maui Jim were ever merged with or acquired by another company, or it acquires another company, or is involved in a corporate reorganisation or other change in corporate control, your information could be shared with that business entity.
  • Internally: Maui Jim may share your information with our affiliates, related bodies corporate and subsidiaries.

Your Privacy Choices

You can control the information we collect and use in the following ways:

  • Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent our Websites from accessing your location information. Note that some services may not be available if you disable location-based services.
  • Emails/Text Message: You can unsubscribe from marketing emails or text messages by following the opt-out or unsubscribe instructions in each message.
  • Online Accounts: You can keep your contact information and payment methods accurate and up to date by logging into your account on our Websites. If you wish to cancel your account, email us at customercare@mauijim.com.
  • Social Media: This privacy policy does not cover the privacy and security practices of social media platforms on which we have Social Media Pages. Please review the terms, policies, and settings of those social media platforms if you have questions about how they collect and use your data.
  • Online Advertising: You can opt-out of tracking directly with the businesses that operate the tracking technologies, including clicking on the icon that may appear on some of our advertising served through these technologies. We may use more than one third party company for placing this advertising, which would require you to opt out of each company.
  • Google Analytics: You can opt out of Google Analytics across all websites you use. To do so, visit this website.
  • Hotjar: Hotjar honors generic “Do Not Track” headers. This means the browser can tell it's script not to collect any of your information. This setting is available on all major browsers.

Security

Maui Jim cares about the security of your information. We employ administrative, physical, and electronic safeguards designed to protect your information from unauthorised access. For instance, when personal information is transmitted over our networks, it is protected through the use of encryption using the Transport Layer Security (TLS) protocol. While we take these measures, no security measures are perfect or impenetrable.

You can protect your information by selecting strong, unique passwords for the Websites and any associated email addresses. If you have concerns about the security of your account, or wish to alert us of any potential vulnerabilities, please contact privacy@mauijim.com.

Updates

We reserve the right to modify, alter, or otherwise update this Privacy Policy at any time, so we encourage you to review this policy from time to time. Changes to this Privacy Policy are effective at the time they are posted and your continued use of our sites after posting will constitute acceptance of, and agreement to be bound by, those changes. If we make any material changes to our privacy practices, we will update this Privacy Policy and change the effective date.

Complaints

If you consider a breach of the Privacy Act 1988 (Cth) has occurred, you may direct your query to our Privacy Officer using the details set out below under Contact Us and we will attempt to resolve your complaint.

If you do not consider our response satisfactory, you may contact the Australian Privacy Commissioner at its website www.oaic.giv.au or by telephone on 1300 363 992.

Contact Us

Please send your privacy-related questions, comments, and concerns to us via email at privacy@mauijim.com or contact us at:
Attention: Privacy Officer
Maui Jim, Inc
1 Aloha Lane, Peoria, IL 61615, United States of America

Retention, access and correction

We will only retain records of your personal information to the extent they are still necessary for the purposes for which such personal information was collected.

We will take all reasonable steps to ensure any personal data we collect, use or disclose is up to date and accurate. If you believe personal information that we hold about you is not up to date or accurate, you may ask us to correct it.

You may ask us to provide you with details of the personal information we hold about you, and copies of that information. We will respond to your request and attempt to provide you with the data within 30 days of receipt of your request.

If we provide you with copies of the information you have requested, we may charge you a reasonable fee to cover the administrative costs of providing you with that information (to the extent permitted by law).

Please direct all requests for access and correction to privacy@mauijim.com.