Hawaiian Sky and Palm Trees

Aloha Service

After 30 years of existing as an independent entity, the free-thinking Hawaiian spirit that first inspired us is still a part of everything we do. A key pillar of our company culture, Aloha is an attitude that emotes a sense of respect, trust, integrity and creativity.

Four People at a Beach with a Guitar

We Believe in the Good Life

Aloha is all about appreciating the world around and taking the time to celebrate the small things. One of the ways we as a company choose to embody this lifestyle is through our laid back work environment. Inspired by the concept of Casual Friday, Maui Jim encourages our employees to sport alohawear year-round. Keeping it casual creates a relaxed and inviting environment that reminds us to intentionally enjoy all of life’s great gifts.

Ocean view through a pair of blue lenses

Inspired by the Beauty of Maui

The Hawaiian islands are home to incredible natural beauty. There’s an inherent connection to nature that embodies living aloha. At Maui Jim, we honor this connection with our industry-leading technology. Because our surroundings deserve to be viewed at their true clarity, our lenses block 100% of all glare. This element, combined with the color-enhancing properties of our PolarizedPlus2® technology, allows for the world to be enjoyed at its brilliant best.

'Ohana Always Comes First

When you shop with Maui Jim you are more than a customer—you are life-long member of the ‘ohana (family). Like family, we’ve got your back, and because your satisfaction is our top priority, we make sure there’s always someone on staff to respond to comments and questions. From consistent customer service, to returns and repairs, we stand behind our product with the support true family warrants.

Smiling Customer Service Employee

Aloha and Kindness Come Naturally

We believe everyone should be treated with the respect they deserve. Aloha culture is all about acting out of kindness for one another. It’s a mentality of putting others first and it is what compels us to make sure our customers are always greeted with the warmest of welcomes.