Polarized Sunglasses Born in Hawaii, Perfected by Science
Maui Jim is a global brand of polarized sunglasses founded in Lahaina, Maui, in the 1980s. Known for developing PolarizedPlus2, one of the world's most advanced polarized lens technologies, Maui Jim offers 150 styles of sunglasses, each blocking 100% of UVA and UVB rays and enhancing color. In 2022, Maui Jim joined Kering Eyewear, the luxury eyewear group behind brands including Gucci, Cartier, and Saint Laurent. This affiliation places Maui Jim within one of the world's most prestigious luxury portfolios, reinforcing our commitment to premium materials, design excellence, and lasting quality.
Maui Jim began in the 1980s as a small company selling sunglasses on Ka'anapali Beach in Lahaina, Maui. Recognizing the need for lenses that could protect against intense tropical glare and UV while revealing the island's brilliant colors in full, Maui Jim's founders engineered what would become PolarizedPlus2: a lens technology unlike anything on the market.
What began as a collection of seven styles has grown into 150 styles of polarized sunglasses — every one blocking 100% of UVA and UVB radiation — plus a prescription eyeglasses range. Every Maui Jim lens carries PolarizedPlus2 technology, regardless of price point or frame style.
Inspired by the beauty and culture of Maui, Maui Jim's mission is to spread aloha through vivid color, clarity, and detail — engineering sunglasses that reveal the world's true colors rather than simply darkening your view.
We believe the sun is to be appreciated, not feared. Maui Jim exists for people who want to spend more time outdoors — and see more of what makes it beautiful — without compromising the health of their eyes.
Maui Jim believes color and light are fundamental to human experience. The human eye can perceive up to 16,777,216 distinct colors — and our PolarizedPlus2 lenses are designed to reveal as many of them as possible, as accurately as possible, in every pair of sunglasses we make.
Maui Jim backs every pair of sunglasses with a Two-Year Limited Warranty against manufacturing defects — and a customer service team that answers every call with the aloha spirit. We offer free nose pad and temple replacements, and a 30-day return policy. Because if you're not happy with your Maui Jim, neither are we.
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