Wooden Walkway Along Beach

The Maui Jim Difference

What sets Maui Jim apart from other brands is our unique ability to combine industry-leading technology, the culture and spirit of Hawaii, and all the benefits of an independently owned business.

Ocean view through a pair of blue lenses

View the World Through Different Eyes

The harsh glare of the Hawaiian sun is what inspired us to design a lens that not only shields the eye, but also improves the color, clarity, and detail of the world around. Designed with your comfort in mind, our PolarizedPlus2® technology reduces the impact of the sun’s harsh glare while offering relief from a number of long-term health risks. With lens materials and colors for every condition, the view’s better from here!


Hawaiian Sky and Palm Trees

Embrace Aloha

At Maui Jim we are committed to turning every encounter into an enjoyable experience. Our customers are considered a deeply valued part of the ‘ohana (family), and we want to feel like family from each initial interaction. Staying true to our Hawaiian roots, we promise that you will always be welcomed with a warm smile and directed to the help of a dedicated representative. This is the Spirit of Aloha—a way of life that radiates charm, warmth, and sincerity of heart.


Maui Jim Front Lobby

Proudly Independently Owned

What started out as a small company selling sunglasses off the beaches of Maui, slowly grew into the global eyewear entity as we know it today. Still independently owned, Maui Jim offers several services other companies simply cannot provide. From free shipping and returns to superior product repairs, we deliver a personal and consistent customer experience unique to the Maui Jim brand.