Mahalo to Heroes

Mahalo to Heroes

Special Program to Honor First Responders

Not all heroes wear capes, but we do think they should all be wearing premium, polarized, and protective Maui Jim sunglasses.

Through our partnership with, the “Mahalo to Heroes” program is a way to say ‘Thank You’ to verified first responders by giving them access to exclusive benefits. To get started, simply click on your category below and follow the login instructions.

smoke gray sunglass frame with blue lens with palm tree reflection

First Responders

Mahalo to police, fire and EMS for being first on the scene to help others during times of crisis.


Q) How do I know if my job qualifies me for “Mahalo to Heroes”?
A) For a complete and up-to-date list of job titles within each of these categories, please click here.

Q) How does the “Mahalo to Heroes” program work?
A) Click on the verification link for the category that applies to you. You will be prompted to log in to your account. Once you are signed in, you will be given a special code. Copy that code and use it when you are ready to checkout on (or email or text it to yourself for later use). As you verify your purchase in the shopping cart, click on “Have a Gift Card or VIP Card?” Enter your code, which is 16 digits, plus a four character PIN from (NOTE: the pin is the last four characters of your code, and is case sensitive) then click “Apply”. Your special code will be applied and you will continue the checkout process.

Q) What if I have issues with my account?
A) If you have questions with your eligibility or difficulty accessing your account please contact the Support team via

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