Our Favorites
E KOMO MAI
Welcome to our island
Maui Strong Fund
Maui Jim to continue our contribution to the rebuilding of the Lahaina community. When you purchase any of the styles worn by our brand ambassador Evan Mock online or through an authorized retailer, we commit to donate part of the proceeds to the Maui Strong Fund in 2024.
Learn More
Live Aloha
Explore the latest stories from Maui Jim®. Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid color, clarity, and detail.
Read the blog
Better Views Ahead in Captivating Blue
The brilliant hues of our island inspired us to create a lens for those that thrive on color. Our blue mirror coating is applied to the frontside surface of our PolarizedPlus2® Neutral Grey lens to provide glare-free views in bright, direct sunlight.