PureAir®
PolarizedPlus2® Mirror
MauiPure® LT Sunglasses
On-Going Support for Lahaina
Feel Iconic
From urban centers to natural settings, move confidently in a lightweight, modern rimless.
Our Favorites
E KOMO MAI
Welcome to our island
Maui Strong Fund
Maui Jim to continue our contribution to the rebuilding of the Lahaina community. When you purchase any of the styles worn by our brand ambassador Evan Mock online or through an authorized retailer, we commit to donate part of the proceeds to the Maui Strong Fund in 2024.
Learn More
Live Aloha
Explore the latest stories from Maui Jim®. Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid color, clarity, and detail.
Read the blog
YOUR STYLE
With our complimentary service, you can create endless combinations to fit your lifestyle and aesthetic.
Better Views Ahead in Captivating Blue
The brilliant hues of our island inspired us to create a lens for those that thrive on color. Our blue mirror coating is applied to the frontside surface of our PolarizedPlus2® Neutral Grey lens to provide glare-free views in bright, direct sunlight.
Find a store near to you
Visit us at the nearest store to find out more about our collections!
Give us call at 
Email us at 
Check out our